About Us
Maison Sonraj is a multi-level concept boutique located in Zamzama, Karachi, dedicated to niche perfumes, premium skincare, and luxury eyewear. Officially launched in 2023 after two years of development, the store was designed to fill a longstanding gap in Pakistan’s luxury landscape: a refined, curated, and officially represented space for categories beyond watches and jewellery.
Zamzama was chosen deliberately. It’s where our flagship Collectibles boutique first opened in the early 2000s, and remains one of Karachi’s most iconic retail destinations
With over four decades of experience in the luxury industry, Sonraj has played a leading role in introducing international brands to Pakistan. From the early days of Rado and Vacheron Constantin to a portfolio that today includes Omega, Hublot, Chopard, Breitling, Damiani and more. Maison Sonraj represents the natural evolution of this journey: a space dedicated to expanding the luxury conversation beyond watches and jewellery, into the wider world of personal style, scent, and self-care.
Authorised Retailer
We work directly with international brands. Every product we sell is official and authentic.
Part of a Proven Network
Backed by Sonraj Group’s established retail presence, with over 12 locations nationwide.
Nationwide Access
We deliver across Pakistan with full customer support, and offer in-store pickup where available.
Curated Experience
Purpose-built spaces, expert staff, and brand environments that offer a premium experience.
The Sonraj Philosophy
At Maison Sonraj, luxury isn’t defined by logos or price tags. It’s defined by perception, context, and meaning. It’s the scent you wear on your wedding day, the frame that becomes part of your identity, the cream you rely on in daily moments and products that enhance life in small but lasting ways.
That’s why we’ve built the space to feel calm, intentional, and considered. Each floor is dedicated to a specific category, so customers can explore in depth, not in haste. We don’t believe in overloading the senses. We believe in helping you focus on what you need, what suits you, and what you didn’t know you were looking for.
Our selection is tightly curated, based on craftsmanship, desirability, and alignment with our values. We carry brands we believe in.
Niche Perfumery
Explore fragrance houses like Parfums de Marly, Initio, Xerjoff, and others. Our team offers scent profiling to guide customers through rare blends and signature scents.
Artisanal Eyewear
Home to Jacques Marie Mage, DITA, MYKITA, Linda Farrow, and more. Private fittings and a tailored experience make eyewear selection personal and considered.
Premium Skincare
Featuring skincare brands selected for effectiveness and suitability to regional climates, with plans to expand into grooming and wellness categories.
Our Commitment
We work exclusively with officially represented brands. Every product at Maison Sonraj is sourced directly from the maison itself, with full traceability, authenticity, and long-term support. This direct relationship is what sets us apart.
Our team is trained by the brands we carry through a combination of local, online, and international sessions. From fragrance profiling and skincare consultation to precision eyewear fittings, every interaction is guided by deep product knowledge and attention to detail.
When a customer walks in, they’re greeted in a relaxed, welcoming environment. We merchandise by brand, not by category, with dedicated corners and custom-designed sections that reflect each maison’s identity. Our staff take the time to understand each client’s needs, whether it’s a gift, a seasonal update, or something for a specific occasion. The experience is guided but never rushed, allowing clients to sit, explore, and make informed decisions.
We also offer a loyalty rewards program, allowing customers to earn redeemable points on every purchase.
Our Vision
The Future
Maison Sonraj was created to offer something new to Pakistan: a space where customers can discover, learn, and enjoy premium goods at their own pace. More than just a retail destination, it is a platform for collaboration, expression, and experience. From one-on-one scent consultations to fitting rare, handmade eyewear, every interaction is personal, informed, and never overwhelming. We host seasonal launches, private events, brand residencies, and creative showcases, often collaborating with international houses and local artists.
As we grow, we plan to expand into other lifestyle categories, always with the same focus on curation, authenticity, and quality. A second Karachi location is currently under development, and our first store in Lahore is set to open this year.
Maison Sonraj will continue to evolve, but our core remains unchanged: to build Pakistan’s first true multi-category luxury destination, defined by trust, service, and quiet confidence, a globally aligned experience, grounded in local understanding.